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Author: AlexLerma

September 9, 2026September 9, 2026Create Freedom

Read the Writing on the Ball

A bad habit on the tennis court revealed something uncomfortable about investing: we often look where we want the ball to go before we’ve really seen the ball.

September 2, 2026September 2, 2026Create Freedom

Build a Portfolio That Doesn’t Require Your Forecast to Be Right

What if the Fed cuts rates and your cost of money doesn’t get much cheaper? That’s why I’m focused less on predicting rates—and more on liquidity, cash flow, leverage, duration, and preserving optionality.

August 26, 2026August 26, 2026Create Freedom

Growth Is a Strategy, Not a Purpose

Most practice owners know how to grow. More patients. More associates. More production. The harder question is whether any of that is moving you closer to the life you actually want. Growth is useful—but only when it has a job to do.

August 19, 2026August 19, 2026Create Freedom

The Cultural Trap: Changing Your Rules for a New Investment Game.

For roughly a decade, from about 2012 through 2022, business owners and investors were rewarded for a particular set of behaviors. But I’m increasingly convinced that the those experiences have taught us the wrong lessons.

August 12, 2026August 12, 2026Create Freedom

Achieving Freedom vs. Living Free

Our lives often revolve around focusing on a number. Top-line revenue in practice. Percentage of EBITDA. X millions to retire. But life doesn’t happen inside a financial vacuum. The problem with pursuing these metrics is that the goalposts always move.

August 5, 2026August 5, 2026Create Freedom

The Evolution Of A Free Person

The same habits that helped you build a successful practice, business, or portfolio can eventually keep you trapped inside it. How to break free of the owner’s paradox—and why true stewardship is measured not by how much depends upon you, but by how much thrives because of you.

July 29, 2026July 29, 2026Create Freedom

The Owner’s Paradox

Most owners know how to take responsibility. The harder question is how to become less necessary without becoming less responsible. How do you avoid holding too tightly to the wrong things—without abandoning the ones that matter most?

July 22, 2026July 22, 2026Create Freedom

Adventure is Calling Your Name

You will not know every answer before you begin. Clarity comes through movement, and freedom comes through the responsibility to take the next step.

July 15, 2026July 15, 2026Create Freedom

How to Know When You Are Exit Ready

Being ready to leave is not the same as being exit ready. Here’s how to evaluate your practice through a buyer’s eyes—and decide what the next chapter needs to look like for you.

July 8, 2026July 8, 2026Create Freedom

When Control Stops Being Freedom

For years, I believed control was the pathway to freedom. But in a different season of life, the same instinct that helped build wealth can begin to limit the freedom it was meant to create.

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