“Mobilegeddon” hit 40% of all websites (hard) on April 21.
Google just announced that starting April 21 it will reward mobile-friendly websites and punish those that aren’t.
People are calling this algorithm update “Mobilegeddon” because it will mean potentially big drops in organic (free) traffic for some businesses.
Why is Google doing this? What does this mean to you?
As cited in the Wall St Journal, a Google spokesperson explained, “As people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens.” (source: http://blogs.wsj.com/digits/2015/04/20/websites-prep-for-googles-mobilegeddon/)
In other words, it’s your job to give ALL web visitors a good experience, and these days, close to 50% of these visits come from mobile devices.
*Right now, you’re probably getting referrals from Google Search because your website shows up in the search results for certain keywords. (If you’re not getting Google traffic, that’s a separate problem.) And Google traffic means new patients, assuming you have a decent website. The more traffic, the more patients.
The question is: will you keep getting Google traffic after April 21?
Find out if you’re prepared for “Mobilegeddon”
Use the Google Mobile-friendly test:
If you passed that test, you’re good. You’ll probably get even more Google traffic now.
But… if you failed, you need to act, fast, by going to Step 2…