The most important lesson that I learned as a professional practice owner and as a dentist, was that my chief objective needed to be on marketing my dental services.
This lesson was hard for me to accept, because it was not how I was trained, nor how I first entered the practice arena.
And unfortunately, this is not how many small business owners or dentists perform today.
Today, most dentists and small business owners learn a craft, become licensed and certified, and then focus on doing that craft as well as possible.
In addition to all of that, they also run their businesses.
This is very difficult to do, more difficult now than it ever was before.
Decades ago, one could do well in the healthcare field without much business training or background. But today, it’s all big business. Wall street has entered the arena, and insurance has marginalized the dental practice.
No longer can one solely be focused on their craft.
It’s still one piece of the puzzle, but it is not everything.
The ability to market and differentiate one’s self is key to running a successful business today.
As a business owner, at least 50% of your efforts need to be on marketing your business or practice.
Because if no one knows about you, then you will be constantly fighting an uphill battle.
You have to get off of that treadmill as quickly as possible.
Learn how to market. It takes effort and resolve, but in order to succeed, you have to be intentional about it.
To your freedom,
P.S. Whenever you’re ready, here are some other ways I can help fast track you to your Freedom goal (you’re closer than you think):
1. Grab the first 3 chapters of my latest book:
“From High Income To High Net Worth – For Dentists.” The Ultimate guide for anyone who desires to build sustainable lifetime passive cash flow and net worth through real estate investment without ever meeting a tenant or fixing a toilet. Visit www.freedomfounders.com/free-book-chapters and start reading.
2. Become an Insider:
If you’re committed to Freedom, but still building a practice, paying down school debt, or growing investment capital, Freedom Insider is your entrance ramp onto the fast track! Visit www.freedomfounders.com/insider and click the big orange “Become An Insider” button!
3. Apply To Visit The Mastermind:
If you’d like to join dozens of dentists, docs, and practice professionals on the fast track to Freedom (5-7 years max), visit www.freedomfounders.com/step-1 to apply for a seat.
4. Want to Move to the Front of the Line? Fast Access Insider Group:
If you’d like to work directly with me and a small group of my closest investment colleagues, with direct access to the dealmakers and asset classes that I invest in, just send a message to my Executive Assistant (Lindsey@FreedomFounders.com), and put “Fast Access” in the subject line. Or, call 888-548-5855 and leave a brief voicemail for Lindsey. Let her know you’re interested in the Fast Access Insider Group – we’ll set up a time to talk, find out about your goals, and see if there is a fit.