What is leverage?

In engineering terms, it’s a way to transfer force with a rigid bar and gain a mechanical advantage

In financial terms, it’s usually a measure of debt to equity.

But for dentists like us, it’s something else entirely.

Here’s the definition I like use with YOU in mind…

Myth Busting: Big Cases

As dentists face the Triangle of Death (Obamacare, insurance regulation, and corporate dentistry), we often look for silver bullets to “save the day.” One of these silver bullets is doing more Big Cases. Click “play” below to hear why I think that’s a misguided approach…